Intelligent Search Results for Ecommerce: BluelightAI and Marqo Join Forces

Improving Ecommerce Search with Automated Query Analysis

The vector database market was estimated to be $1.6 billion in 2023 and projected to reach $13.3 billion by 2033. Ecommerce is becoming a driving force in the vector database market, where these databases power advanced product search, enabling precise, personalized, and highly relevant results. The value of improving model errors is large, as each individual mistaken search result can mean a missed sales opportunity. We’re partnering with Marqo to enhance e-commerce models, elevating the online shopping experience by delivering smarter, more accurate product search results.

Marqo is a state-of-the-art inference and vector search engine designed for building search and recommendation applications. In our discussions with Marqo, it became apparent that one leading industry pain point is that troubleshooting incorrect search results is slow, manual and not scalable for ecommerce teams. However, through TDA based clustering of product search patterns, BluelightAI Cobalt enables a quicker, deeper, revenue focused improvement of performance issues. Cobalt makes it possible to automatically spot trends in the performance of product recommendation models and act upon them. Many ecommerce teams today try to detect trends in how users are querying their site and how their model is performing through manually sifting through individual queries. In contrast with standard approaches today that are too slow to scale to large datasets and can miss crucial trends, we automate this process and improve models directly.

We are integrating BluelightAI Cobalt with Marqo Cloud, a platform for generating search results, as well as their Marqtune product for fine-tuning embedding models. In the setup of every vector database, a single AI embedding model is chosen to be the brains of the search results. With our combined approach, businesses can confidently optimize their embedding model and deliver more precise search results. Together we are enhancing search experiences and driving an increase in revenue for ecommerce companies.

Read more about our collaboration with Marqo on their site here.